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Attention Rug Suppliers! Are you an area rug supplier looking for a new place to advertise your products? If your company meets the following criteria we would love to hear from you! • Your company has accurate inventory. Your inventory needs to be available to us on a daily basis or in real time. A good inventory system makes a huge difference in customer satisfaction. • Your company has a great product and a strong brand. Our customers are looking for fantastic products at great prices and we intend to deliver! • Your company offers drop shipping of your product. Drop shipping is the fastest way for customers to get their orders. We feel that our customers deserve to have their orders shipped as quickly as possible!

The Rug Pile Is Focused On E-Commerce If your definition of e-commerce is "selling product via the world wide web" then allow us to expand your e-commerce definition. Anyone in the world with a little html knowledge and a basic text editor can make a website. Offering products for sale and taking payment is also fairly easy to do. Providing an accurate inventory system and secured payment processing with fantastic web design - well that's not easy! To create an inventory system and secured transactions you need to be an expert in the following. • Database technologies such as Microsoft SQL server or MySQL • Internet security and anti-hacker programming practices. • Internet encryption such as Secured Sockets Layer (SSL). Secured e-commerce requires expert knowledge of the technologies above and requires expert understanding of internet marketing. To understand internet marketing you need to know the basics of the following. • Search engines and Search Engine Optimization (SEO) • Cost Per Click advertising (CPC).

Internet Marketing And Search Engine Optimization How well a site is built determines how well a web site will be ranked in a search engine. Each of the three major search engines “read” web sites differently and something that may help ranks in MSN may hurt rankings in Yahoo or Google. In effect a search engine “reads” a site and is looking of what words make up the website. Too many of the same words over and over and the search engine decides the web site is spamming the system. Not enough of the keyword and the search engines decide the keyword is not important. In addition, where the keywords appear also helps improve ranking. Keywords that appear in links or file names are considered more important than keywords that are on the web sites footer. To make things even more interesting is that search engines will only visit a web site every few days. This means that when making changes it can take a week for the search engine to revisit the site and then it may take another week for the changes to impact the ranking of your site. Also, newer sites tend to rank lower than older sites. This is because a new site might not be optimized correctly from the very beginning and because search engines take into consideration the age of a web site and will rank older domains higher than newer domains. It stands to reason that if something has been around longer it is probably better. Search engines are not perfect. This process of modifying a site so that search engines read the web site correctly so that the web site ranks higher is called Search Engine Optimization (SEO). There are many factors including the age of the domain (web site name), the “on page” keyword optimization, title and meta tags in the code of the page, and many “off page” factors.

Internet Marketing And Cost Per Click Advertising Cost Per Click advertising is a way for a company to advertise products and services but unlike SEO which is free, CPC advertising costs the e-commerce company money. As with SEO, a good CPC requires good keywords to be effective. A strong combination of SEO and CPC advertising is needed for any good internet marketing campaign. Knowing the right keywords to target when creating an internet marketing campaign can be difficult. Using incorrect keywords lead to poor advertising markets which wastes time and money! E-Commerce, a Better Definition E-commerce is the combination of world class programming providing hardened internet security and accurate inventory information combined with internet marketing campaigns designed to improve SEO and CPC effectiveness to turn web site traffic into valuable happy customers! If you are ready to speak with us about working with The Rug Pile please feel free to contact us. Thank you for visiting and we wish you and your company the greatest success! We look forward to hearing from you, Service@TheRugPile.com